(B) It will list which pages your audience does not like (A) It will show you where your audience comes from Q.6 – How can businesses benefit from using analytics on their website? Which customer touchpoint could you use to take advantage of this insight? Q.5 – You notice that when people see images of your products online, you have an increase in conversions or sales. (D) It can reveal which additional regions you could be operating in so that you can grow your business (C) It can give you deeper insight into the market and their approach (B) It can identify how your offering is different in comparison to your competitors (A) It can enable you to offer discounts that compete directly with your competitors’ pricing Q.4 – When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? Q.3 – Website hosting servers have their own unique IP address, what does this address consist of? (D) What your customers are looking for on your website (C) Where your customers go after leaving your website
(B) Where your customers have come from before visiting your website (A) What your customers are doing on your website
